How Does Product Geolocation Work?
Traditional manually positioned geolocation solutions require a lot of store associate hours to maintain, and they tend to fail in practice as product changes locations often without getting assigned a new manual position. With LabelNest dynamic product positioning, retailers will be able to geolocate any individual product automatically. If the product and the ESL is moved to another aisle, the system will automatically recognises it and recalculate its new position.
Centralised Communication Station
By using FootfallCam people counter as the communication station between the label management software and the electronic shelf label display, the FootfallCam can calculate at any given moment the location of all the shelf label displays and its position within the store. Retailers are able to further integrate the product geolocation application with their loyalty application or store associate application.
Sync with in-store map
To update the map with the list of items and their respective ESL tags, retail associates will only need to scan for all placed ESL and the location. The changes to the location of the shelf edge tag and the items will be automatically updated in the label management software. With API support for the integration of in-store map and product positioning built into the label management software, the process and integration of a new technology into the retail store environment is autotomise as much as possible.